K11 and BANK/MABSOCIETY present Xu Bing’s ‘Book from the Ground’ Concept Store, an art installation cum design store based on Xu Bing’s groundbreaking novel.
Book From the Ground: From Point To Point is a book written without any traditional language. Instead symbols, logos, and icons comprise this entertaining 120-page story. From Point To Point’s visual narrative could be read by anyone anywhere without translation; anyone who has encountered the modern hieroglyphics around us – from smiley faces to airport signs to corporate logos – can understand and enjoy it.
Visitors to the store can read From Point To Point as well as shop for consumable “icons” inside a three-dimensional pictogram of “store”. This interactive consumer experience reminds us of the ever-closer relationship between signs and our daily life.
Xu Bing is one of the most celebrated international contemporary artists living today whose work has consistently explored the changing nature of language in our globalizing world. He was recently awarded the prestigious U.S. Department of State Medal of Arts and his work will be showcased in the upcoming Venice Biennial, 2015.
K11及BANK/MABSOCIETY联合策划徐冰《地书》概念店,根据徐冰著名的小说概念设计出一个结合艺术装置及创意产品商店的项目。
《地书:从点到点》是一本没有传统文字的书,此书以艺术家花了数年来搜集整理各种标识语言而写成的一本120页小说。此书的图像敍述让任何被卷入当代生活的人都能够明白内容,当中包括笑脸、机场标识及企业标志等。
来访的观察可于这个三维图像文字店舖裡阅读到《从点到点》这本书,同时可选购「图像」产品。这种互动消费体验提醒我们日常生活中遇到的图像及标志其实与我们息息相关。
徐冰是其中一个最著名的国际当代艺术家,他的作品多探索现今语言及文字于这个全球化的世界裡的变化。他最近荣获美国国务院AIE艺术勳章,他的作品也将于2015年的威尼斯双年展展出。
Book From the Ground: From Point To Point is a book written without any traditional language. Instead symbols, logos, and icons comprise this entertaining 120-page story. From Point To Point’s visual narrative could be read by anyone anywhere without translation; anyone who has encountered the modern hieroglyphics around us – from smiley faces to airport signs to corporate logos – can understand and enjoy it.
Visitors to the store can read From Point To Point as well as shop for consumable “icons” inside a three-dimensional pictogram of “store”. This interactive consumer experience reminds us of the ever-closer relationship between signs and our daily life.
Xu Bing is one of the most celebrated international contemporary artists living today whose work has consistently explored the changing nature of language in our globalizing world. He was recently awarded the prestigious U.S. Department of State Medal of Arts and his work will be showcased in the upcoming Venice Biennial, 2015.
K11及BANK/MABSOCIETY联合策划徐冰《地书》概念店,根据徐冰著名的小说概念设计出一个结合艺术装置及创意产品商店的项目。
《地书:从点到点》是一本没有传统文字的书,此书以艺术家花了数年来搜集整理各种标识语言而写成的一本120页小说。此书的图像敍述让任何被卷入当代生活的人都能够明白内容,当中包括笑脸、机场标识及企业标志等。
来访的观察可于这个三维图像文字店舖裡阅读到《从点到点》这本书,同时可选购「图像」产品。这种互动消费体验提醒我们日常生活中遇到的图像及标志其实与我们息息相关。
徐冰是其中一个最著名的国际当代艺术家,他的作品多探索现今语言及文字于这个全球化的世界裡的变化。他最近荣获美国国务院AIE艺术勳章,他的作品也将于2015年的威尼斯双年展展出。