MUSEUM?
The Contemporary Art Museum-ification of Shanghai
2013.04.13 / 04.20 / 04.27 / 05.04
chi K11 Art Center
300 Huai Hai Road, K11 B3

As the rest of the world's art museums are facing unprecedented crisis' on many levels, Shanghai will be home to three new art museums by the end of this year. This is in addition to several museums that have already opened in recent years. In response to this sudden activity we are holding a series of informal discussions with art museum owners, directors and professionals as a way to profile these new spaces as well as examine the roles that these museums play in the cultural landscape of this great city.

As many of these institutions are devoted entirely to contemporary art how will each position itself against the other? What obstacles and benefits do private and pubic museum share in common or differ on? Is there room for collaboration, cooperation or is it strictly competition? Is there an audience to sustain all of these museums? Who are they? Does a museum need a collection?  What are the challenges for a museum to collect art by living artists, untested by history? How do these institutions balance a collection with their programming? What are the models of fiscal sustainability? Will these hulking edifices just become empty shells? How do these spaces break down traditional notions of 'museum' to meet the demands of the 21st Century?

Participating Institutions (Representative):
Himalayas Art Museum (Wong Shun-Kit)
HOW Museum (Yun CheaGab)
Long Museum (Huang Jian)
Minsheng Art Museum (Li Feng)
OCAT (Mariagrazia Costantino)
Shanghai MoCA (Samuel Kung)
YUZ Museum (Jo Wei)

《美术馆？ 上海的“当代艺术博物馆化”》
2013年4月13日，20日，27日及5月4日
chi K11艺术中心
淮海中路300号上海K11购物艺术中心B3层 

正当全球其它区域的美术馆正在多方面地面临前所未有的危机时，上海将会在今年底迎来三家新的美术馆。另外，也有一些是在最近几年陆续开放的。借助这个难得的契机，我们将举办一系列较为轻松的讨论会，届时会有美术馆馆长、总监及专家共同参与介绍这些新的美术馆，同时将审视这些美术馆在这座大都市的文化景观中应当扮演的角色。

其中大部分的机构将完全致力于当代艺术的推广，他们将如何定位各自的美术馆以区分于其它？无论是私人的还是公立的美术馆，他们将会迎接怎样的挑战，又能获得什么益处？当中会有多少共同点和差异性存在？美术馆之间是否存在合作的空间，还是完全就是竞争？这些美术馆是否都能找到各自的受众群？他们又会是谁？一家美术馆是否需要自己的馆藏？针对那些未受过历史考验的当代艺术家创作，美术馆在收藏方面会面临什么样的挑战？美术馆如何来平衡馆藏资源与其项目规划？美术馆的财政运作模式是怎样的？这些庞大的建筑物会仅仅成为空壳子吗？这些空间如何来打破传统概念上的“美术馆”，从而更好地满足21世纪的需要？

参与机构（代表）：
-喜玛拉雅美术馆（王纯杰）
-昊美术馆（尹在甲）
-龙美术馆（黄剑）
-民生美术馆（李峰）
 -上海当代艺术馆（龚明光）
-OCAT当代艺术中心（Mariagrazia Costantino）
-余德耀美术馆（魏颖）